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advertising specifications

banner ad, beyond the banner, button ad, HTML banner, interstitials, pop-up ad, pop-under ad, rectangle ad, rich media, skyscraper ad, text ad, vertical banner

affiliate marketing

affiliate, affiliate directory, affiliate forum, affiliate fraud, affiliate marketing, affiliate merchant, affiliate network, affiliate software, exclusivity, payment threshold, return days, super affiliate, two-tier affiliate program

business and ebusiness

application service provider, B2C, B2B, disintermediation, guerilla marketing, free, first-mover advantage, interactive agency, marketing, marketing plan, network effect

community and etiquette

blog, forum, moderator, netiquette

controversial marketing

ad blocking, banner blindness, buzzword, cookie, email spam, FFA, incentivized traffic, mousetrapping, opt-out, pagejacking, spam, search engine spam, trick banner

domain names

domain name, long domain name, whois

email marketing

email, email marketing, ezine, ezine directory, HTML email, opt-in email, pass-along rate, permission marketing, sig file, viral marketing

free web site promotion

barter, banner exchange, button exchange, text link exchange, Web ring, Web site award

linking strategy

deep linking, inbound link, link checker, outbound link, reciprocal links

online advertising

advertising network, caching, frequency cap, house ads, keyword marketing, rate card, rep firm, run-of-site (ROS), run-of-network (RON), self-serve advertising, sponsorship, underdelivery

search engine optimization

description tag, doorway page, doorway domain, invisible Web, keyword, keyword density, keyword research, keywords tag, link popularity, link text, log file, manual submission, meta tag generator, meta tags, pay per click search engine, search engine optimization, search engine submission, search spy, title tag, top 10, URL, volunteer directory

search engines and directories

search engine, metasearch engine, portal, Web directory

web design and marketing

above the fold, ad space, ALT tag, animated GIF, bookmark, cascading style sheets (CSS), favicon, Flash, frames, home page, JavaScript, linkrot, navigation, shopping cart, site search, splash page, Web browser, Web design, Web site usability